Swagruhafoods.net


Our Client: Swagruha Foods, Vijayawada, Andhra Pradesh.

A highly dynamic, scalable, and reliable B2C Portal created with latest technologies like J2EE, JSP, SQL Server, and XML Web services….

Situation:

Swagruha Foods is a household name for food market in India. After establishing a firm foothold in India, it wanted to have an online presence to be able to render its services to the NRIs. In its endeavor to expand its customer base and have a global presence, it wanted to have a B2C portal, which would help it realize its ambition. As a B2C solution has to be reliable and secure, Swagruha wanted to have it developed through a competent, adept, and reliable organization and approached Esselsoft to have its B2C portal developed.

Solution:

As Esselsoft is very competent and versatile in making E-commerce solutions, it studied all the functional aspects Swagruha wanted to have and took a leap start into the development of the portal. It developed a very attractive and alluring B2C portal for Swagruha, which created interest among NRIs and tempted them to relish their taste buds with Indian delicacies and food products. This portal is developed using J2EE technologies and SQL server 2000. The B2C portal helped Swagruha build a good customer base abroad.

Features:

Completely Dynamic Site: Site has been made a completely dynamic site including, Logo, Categories, Category order, Items Management, Items Order, Hot Products, Product display Pages etc.., so as to provide more Customisation to customers.

Wish List: Customers can add Products to this wish list and can manage subsequently.

Friends List: Customers can maintain Friends List along with reminders, so that it becomes easy for planning.

Referral Program: Referral Program has been created and reporting has been automated keeping in view of various business requirements.

Statistics Monitoring Reports: Various Statistics like Visits, Order trails, orders etc.. are monitored to plan for advertising.

Automatic Member Creation: Guests are provided with an option to create membership automatically.

Customised Pages for Members: Various useful features are incorporated into the system to provide more functionality to users.

Rock Bottom Products: This is another dynamic feature with built-in Inventory feature, which becomes easy to manage.

MIS Reports: Various MIS Reports have been designed to support administrative staff to manage business better.

Mail Manager: Mail Manager has been created to manage Mail ids and to manage Ad-campaigns.

Bonus Points Mechanism: Bonus Points Mechanism has been built into the system to provide more benefits to users, which was automated totally.

Friendly Shopping Cart: A friendly Shopping cart has been designed to make sure that customers are not confused at any stage.

Payment Gateway Integration: Smooth Payment Gateway integration has been done to make sure that customer will not get into difficult at any stage.

More Features like Order Tracking, orders history, My Photo Albums etc.. are built into the system to enhance the value.

Benefits:

This portal helped Swagruha build a strong customer base abroad and Swagruha benefited with this B2C solution..